Technology isn’t just changing the way we communicate – it’s changing the way we eat. Take social media for example. Sharing food snaps on Instagram, Facebook and Twitter has grown into a worldwide phenomenon. Certain influencers have even made an entire career out of utilising this craze for food on their feeds.
According to the Choosi Modern Food Trends Report, 39% of respondents claimed social media influences their current eating behaviours, with Gen Ys most likely to be influenced (64.4%).
But still the question remains. How much of an impact does technology really have on what we eat? And how will this change in the future?
Let’s find out….
Social media, foodies and awareness
Is the big social media influence such a bad thing? The truth is – it’s the perfect vehicle for the foodie movement. It allows you to show the world what you’re eating, where you’re eating, and who you’re eating with.
On one hand, it’s making us more aware of what we’re putting into our bodies, which is helping us develop better eating habits. It’s shining a light on the ‘social’ aspect of eating, which is never a bad thing. Also, it keeps us informed about current food trends, and which restaurants we should check out next.
Social media can show that food is more than just a means of survival. It highlights the way food functions in people’s lives, reflects their self-image, background, and health and fitness habits. However, being constantly bombarded with the eating routines of others can lead to a negative relationship with food and can even cause us to feel shameful or envious at times.
For restaurant owners, food growers and the retail market, the rise of social media has influenced what they sell, how they sell it, and even what they should do next. Before Instagram, charging $20 for avocado on toast was daylight robbery. However now, with the help of social media, is a commonly accepted price to pay.
So, while it’s clear social media is influencing the food industry, the question is: how else is technology changing our eating habits?
How technology encourages healthy cooking
Technology might be an inescapable reality, but there are now more resources available than ever before. New apps, start-ups, and businesses are helping us cut through the clutter to make better, healthier decisions.
Instead of spending hours and hours sorting through information online, apps such as Fooducate and Easy Diet Diary can do the hard yards for you. Apps such as this allow you to scan any item in a grocery store to get a breakdown of ingredients and calories, and a list of healthier options.
For those lacking in health knowledge, apps such as Health IQ will give you access to a bank of knowledge on topics such as food allergies, childhood health, and portion control. Then there are apps such as Paprika, Mealime, and Mealboard that can help you plan, shop, cook, and even suggest a variety of simple, healthy meals.
Cooking with smart technology
It’s no secret one of the best ways to eat healthier is to cook at home. However, as our lives become more hectic by the day, how do you find the time?
This is where “smart” technology comes in. Innovative appliances such as smart slow cookers, can help take the hassle and time-commitment out of cooking.
Similarly, countertop ovens such as the June Intelligent oven will notify you via SMS when your meals are cooked to perfection, and even provide a live video stream to monitor your food. Technology solutions such as these can help make cooking at home more manageable.
Who knows what the future will bring. Maybe you’ll have a robo-chef whipping up meals in your kitchen, or even a 3D food printer to replace your microwave. Either way, technology is evolving at a rapid pace. It’s not only influencing the way we think about and consume food, it’s helping us make better, and more informed decisions.
Katrina Foster is a proud mum of two little boys and owner of one fish. As the Head of Sales at Choosi, she has a vested interest in the changing trends that affect the lives of Australian families and individuals. As a full time working mum, weekends are precious family time for Katrina, which are spent with a family movie night on Fridays and capped off with a Sunday morning bike ride and brunch. In her downtime Katrina enjoys unwinding with a good book, cheering on the Brisbane Broncos and enjoying music with her talented family.