Are These Superfoods Really ‘Super’?

Are These Superfoods Really ‘Super’?

Health
The term ‘superfood’ is so frequently tossed around, exclaimed on food packaging and touted on social media influencers’ posts. Every couple of months, a new ‘ancient’ superfood is re-discovered. In our highly-connected society this often causes a domino effect; we see the latest superfood spreading through health-food stores, supermarkets, cafes and eventually to our pantries where they are allotted to the back-shelf until inspiration strikes or the newest superfood takes its place. So do we really need the latest superfood to have a super diet? What exactly are superfoods? Let’s begin with figuring out what superfoods are. Although no conclusive definition exists, superfoods are essentially wholefoods packed with high levels of antioxidants and minerals. The antioxidants and minerals are what gives superfoods their purported anti-ageing, anti-inflammatory and cancer-preventing powers. Some…
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Beauty Foods or Beauty Fad?

Beauty Foods or Beauty Fad?

Other
  It shouldn’t come as a surprise that with our ageing population and highly globalised society, at some point or another many of us may fall prey to beauty products that claim you can achieve “beauty from within”, longevity and reverse signs of ageing. Beauty foods are a lucrative niche within the beauty industry. According to various recent market reports, the global beauty foods market is expected to reach US $7.1 billion (AU $9.9 billion) by 2023. This extraordinary hype begs the question- do beauty foods really live up to their seductive claims? What are beauty foods? Beauty foods are also commonly known as beauty supplements, nutraceuticals or nutricosmetics. They are essentially orally-consumed nutritional supplements that purport medical or health benefits. Nutricosmetics are marketed as mixtures such as elixirs, capsules,…
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The Low down on Personalised Nutrition

The Low down on Personalised Nutrition

Health
Personalised nutrition is a burgeoning niche within the trends of personalised medicine and scientific wellness. Promising highly individual solutions to dieting woes, longevity and a plethora of other health struggles, it’s no wonder that personalised nutrition has become both a buzzword and commercial enterprise. This has left many puzzled by its health claims, unable to sort fact from fiction. Perhaps most startling, however, are the sensationalist headlines spreading through social media platforms that discretionary foods such as chips could be healthier for you than salad. So let’s explore what personalised nutrition really does offer you and if such claims hold some truth. What is personalised nutrition? There is yet to be an agreed upon definition of personalised nutrition. The term is also often used interchangeably with nutrigenomics, nutrigenetics or nutritional…
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